Marketing Strategy Of Boutique Outlet Free Essay Example, 2000 words

Boutique Outlet also would assist women to know about the choice of dresses that are familiar with their personality. Boutique Outlet s primary objective is to be the best boutique firm in the US boutique industry. It considers certain measures to achieve the objectives such as performance in the market by serving the customers with modern and innovative products. Furthermore, with regards to non-financial objectives, Boutique Outlet also has certain financial objectives such as to have a balanced annual financial report and to increase sales regularly along with maintaining balanced cash flow. Boutique Outlet will produce and serve its women customers of US with the unique designed dresses and accessories. Boutique Outlet also produces products according to the designs demanded by the customers. The other feature of this organization is it will produce a single piece product for a customer in the market. Products of Boutique Outlet are designed and produced by the expert profession als of fashion designing. The Boutique Outlet s women products are based on the preference related trends of the western lifestyle because the demand for this specific product style is increasing along with growing modernization. We will write a custom essay sample on Marketing Strategy Of Boutique Outlet or any topic specifically for you Only $17.96 $11.86/pageorder now It is also observed by Boutique Outlet that the western style has the inimitable feature with a wide range of geographical and cultural, purchasing capacity and these differences influence the modern generation women of the different age group to consider the western look. With this modern western style, Boutique Outlet will also include its unique nature of design which will create a vast demand for the products in the market. The Boutique Outlet will help those individuals who have certain knowledge and experience in stitching and fabric sector by providing them a floor to represent their style by which a person can build a separate personality. Boutique Outlet will start its business with thirty employees.

Strategic Analysis of Nike - 1213 Words

Nike Case Analysis Nike is a worlds leading supplier of athletic shoes and apparel. The company was founded in 1964, when it was selling shoes to athletes. It grow rapidly through the 1970’s, and expanded its product lines to produce footwear in the categories of running, training, basketball, casual shoes, and kids shoes. As the bloom faded from the domestic athletic footwear market, the company entered active apparel market in 1978. Nike made a series of strategic decisions in 1970’s and early 1980’s, which made it one of the most successful sportswear and equipment suppliers in the world. The Company’s strategic goal was to maximize its profit in a long run. It was successful because it was able to identify, develop and match†¦show more content†¦Sourcing helped to reduce the cost of the footwear during 1970’s and later active apparel in 1980’s. The key to the success of the sourcing strategy was the company’s ability to find and develop contract factories, closely monitor the quality, and forecast production needs effectively. Besides, Nike also sought to diversify sourcing to minimize political risk and to reflect changing economies. RD Strategy To maintain its strong position at the top of the pyramid, Nike emphasized on the innovation of technology. In 1978, the company opened a research and development center in Exeter, New Hampshire. The RD center worked very closely with the athletes and the marketing department. Nike spent $5.7 million on RD in 1982, significantly more than its competitors. One result of the increasingly sophisticated research was the patented Air-Sole. By enhancing the RD, the company wanted to design and build the best shoe for every product level. Expansion Strategy Nike Apparel In early 1980’s, the athletic footwear market was maturing. 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Martin Luther King Jr. And Malcolm X Essay Example For Students

Martin Luther King Jr. And Malcolm X Essay Martin Luther King Jr. And Malcolm X Essay Martin Luther King Jr. and Malcolm X grew up in different environments.King was raised in a comfortable middle-class family where education was stressed.On the other hand, Malcolm X came from and underprivileged home. He was a self-taught man who received little schooling and rose to greatness on his own intelligence and determination.Martin Luther King was born into a family whose name in Atlanta was well established.Despite segregation, Martin Luther Kings parents ensured that their child was secure and happy. Malcolm X was born on May 19, 1925 and was raised in a completely different atmosphere than King, an atmosphere of fear and anger where the seeds of bitterness were planted.The burning of his house by the Klu Klux Klan resulted in the murder ofhis father.His mother later suffered a nervous breakdown and his family split up. He was haunted by this early nightmare for most of his life.From then on, he was driven by hatred and a desire for revenge. The early backgrounds of Malcolm X and Martin Luther King were largely responsible for the distinct different responses to American racism.Both men ultimately became towering icons of contemporary African-American culture and had a great influence on black Americans.However, King had a more positive attitude than Malcolm X, believing that through peaceful demonstrations and arguments, blacks will be able to someday achieve full equality with whites.Malcolm Xs despair about life was reflected in his angry, pessimistic belief that equality is impossible because whites have no moral conscience. King basically adopted on an equality philosophy, whereby he felt that blacks and whites should be united and live together in peace.Malcolm X, however, promoted nationalist and separatist doctrines.For most of his life, he believed that only through revolution and force could blacks attain their rightful place in society. Both X and King spread their message through powerful, hard-hitting speeches.Nevertheless, their intentions were delivered in different styles and purposes. King was basically a peaceful leader who urged non-violence to his followers. He travelled about the country giving speeches that inspired black and white listeners to work together for racial harmony. (pg. 135, Martin Luther King Jr. and the Freedom Movement) Malcolm X, for the most part, believed that non-violence and integration was a trick by the whites to keep blacks in their places.He was furious at white racism and encouraged his followers through his speeches to rise up and protest against their white enemies.After Malcolm X broke away from Elijah Mohammed, this change is reflected in his more moderate speeches. Malcolm X and Martin Luther Kings childhoods had powerful influences on the men and their speeches.Malcolm X was brought up in an atmosphere of violence.During his childhood, Malcolm X suffered not only from abuse by whites, but also from domestic violence.His father beat his mother and both of them abused their children.His mother was forced to raise eight children during the depression.After his mother had a mental breakdown, the children were all placed in foster homes. Malcolm Xs resentment was increased as he suffered through the ravages of integrated schooling.Although an intelligent student who shared the dream of being a lawyer with Martin Luther King, Malcolm Xs anger and disillusionment caused him to drop out of school.He started to use cocaine and set up a burglary ring to support his expensive habit.Malcolm Xs hostility and promotion of violence as a way of getting change was well established in his childhood. Martin Luther King lived in an entirely different environment.He was a smart student and skipped two grades before entering an ivy league college at only the age of 15. He was the class valedictorian with an A average.King paraded his graduation present in a new green Chevrolet before his fellow graduates.He was raised in the perfect environment where dreams and love were generated.King and Xs childhoods are a study in polarity.(pg. 254, Reflecting Black) Passion EssayS only helped the rich to become richer by exploiting the poor. Therefore, he was interested in reforming the American political economy to abolish black poverty and discrimination. Malcolm X was similar to King in many ways. Malcolm also was a great leader of the civil rights movement. Malcolm wanted discrimination and segregation to end. Malcolm had always suffered because of his red .